Cauliflower was born from Brazillian Jiu Jitsu philosophies and Melbourne street style. Cauliflower embodies unity in diversity, celebrating creativity, and carrying a deep sense of local Surfcoast pride.

Caulifont drew inspiration from modern serif typefaces like MADE Sunflower, Mafins and Gelica to create a typeface that celebrates the old and new. Typography plays a key role in contextualising the brand, whose visual identity continues to toe the line of gritty modern street culture with a nod to established Brazillian Jiu Jitsu philosophies.