FEED ME

Branding Identity, Repositioning

This conceptual redesign for the food rescue non-profit, Feed Me, proudly embraces community connection and ‘doing good’ for people and the environment.

What once was a brand taglined with “no questions, no agendas” is now a brand repositioned to fight taboos head-on. Feed Me’s new “We rescue good food” tagline, encourages all stakeholders to incorporate ‘rescued food’ into their routine.